1963 General Motors line up advertisement

1963 General Motors line up advertisement

Let’s see, did we forget anyone? If they like their driving mixed with a little excitement, there’s the full-sized Chevrolet … Chevy II gives them the same smart spirit in a smaller package…Corvair’s just right for the small car crowd. Pontiac? A glamorous new Wide-Track and this sleek new Pontiac Tempest will do it. Then there’s a full-sized sparkler of an Oldsmobile…and a veritable little gen of an Oldsmobile F-85. And for Buick fans, a gorgeous big one and that very special Buick Special. We’ll top it off with the handsomest Cadillac yet. And everybody goes for Body by Fisher. There’s something for everyone! General Motors.

1963 Cadillac advertisement

1963 Cadillac advertisement

Take a look at the best-liked Cadillac of all time!

There’s no question about it – America has fallen in love with this one.

It’s the Cadillac car of 1963 – and it is already attracting more attention – and more owners – than any other motor car in Cadillac history. And to be perfectly honest, we aren’t a bit surprised.

You see good news about cars travels fast. And the news about Cadillac has never been better … nor its owners more vocal.

Give a new Cadillac owner half a minute and he’ll point our why he likes the new Cadillac look. Clean. Majestic. Substantial. Elegant.

Give him a full minute and he’ll talk about the car’s new luxury and about the incredible range of models, colors and interiors.

And he’ll describe to his friends all of Cadillac’s engineering advances. A smoother, quieter engine. And exclusive new true-center drive line. A triple braking system.

We’re glad our owners are demonstrative. For it is their enthusiasm that has earned Cadillac its enviable reputation.

Just as demonstrative about the new Cadillac are its dealers and salesmen.

Following a record year in 1962, they are looking forward to an even more confident, more rewarding future with the “car of cars” in 1963. It is an opportunity unique in the luxury field, for never before has a car in Cadillac’s price class achieved such outstanding sales success.

Cadillac Motor Car Division – General Motors Corporation

Source: 1963 Ward’s Automotive Yearbook

Next Page »