1918 Master Trucks Advertisement

The biggest thing we can say about Master Trucks – the one thing that ought to interest you – the dealer – who is looking for a profitable truck line – is

Master of the Load on Any Road

really tells the Master story.

Master construction in every part is bigger – stronger – than necessary.
Consequently when you sell a Master Truck you are not spending your profits in service. We want a few more good dealers who want a full line of trucks that have made good.

Master Trucks are made in the following sizes:

2 ton “M”, internal gear drive

2 ton “O”, long wheel base internal gear drive

2 ton “W”, worn drive

2 ton “WL”, long wheel base worm drive

3 1/2 ton “A”, worm drive

5 ton “B”, worm drive

6 ton Tractor “T”

Master Trucks, Inc.
3141 S. Walbash Avenue, Chicago

Source: 1918 Automotive Industries

There’s nothing worse than starting a tune-up on a Saturday morning – only to discover that you’ve picked up the wrong parts.

To help end Saturday morning foul-ups. power-packed AC Fire-Ring Spark Plugs and Delco-Remy Ignition Parts are now packaged together in new AC-Delco Tune-Up Kits.

AC-Delco’s power team of the right AC Fire-Ring Spark Plugs and Delco-Remy Points and Condenser for your car can work together to help improve your car’s performance and make more efficient user of the gasoline you buy.

Get your next Saturday morning tune-up off to a good start. Go. with the names you know, AC-Delco.

Go with the names you know.

AC-Delco Division of General Motors Corporation

Source 1976 Hot Rod Magazine

1963 Oldsmobile advertisement

Oldsmobile for 1963

New eye appeal!
New buy appeal!

Ninety-Eight Luxury Sedan

F-85 Cutlass Coupe

There’s “something extra” for everyone in a 1963 Oldsmobile! Stunning new styling! Spirited V-8 performance~ the luxury of the Ninety-Eight! The savings ways of the F-85~ The excitement of striking new sports cars! That extra measure of famous Oldsmobile reliability! Everything that will make buyers want to go Oldsmobile in 1963 … and give Oldsmobile Dealers that “Something Extra” to sell!

Oldsmobile Division – General Motors – Lansing Michigan

There’s “Something Extra” about selling an Oldsmobile!

Source: 1963 Ward’s Automotive Yearbook

1963 Rambler Advertisement

the new shape of quality

Rambler For ’63
wins Motor Trend ”Car of the Year” Award

America’s most wanted, hard-to-win automotive honor, the coveted “Car of the Year” Award from Motor Trend Magazine, goes to Rambler ’63 over all other cars. Big reason: a whole host of new and major Rambler features that are available in no other cars. Most Important improvement is anew Advanced Unit Construction in Rambler Classic and Ambassador – a years-ahead breakthrough in car building. It provides vastly increased strength and solidity in cars with full room for six 6-footers – plus amazingly easier entrance and exit, with curved glass side windows that permit doors to curve into the roof. A new development in power transfer – Tri-Poised power – brings a new velvety smoothness at all car speeds. Come see and try Rambler for ’63 – “Car of the Year” – at your Rambler dealer!

American Motors – Dedicated to Excellence

Rambler American – Rambler Classic 6, V-8 – Rambler Ambassador V-8

Source: 1963 Ward’s Automotive Yearbook

1963 Goodyear advertisement

1915 Buick
1916 Oldsmobile
1917 Oakland
1918 Baker Electric
1919 Franklin
1920 Chevrolet

1921 Case
1922 Mercer
1923 Sterns
1924 Chandler
1925 Locomobile
1926 Cleveland

1927 Jordan
1928 Kissel
1929 Auburn
1930 Cord
1931 Durant
1932 Essex

1933 Dodge
1934 LaFayette
1935 Cadillac
1936 Terraplane
1937 Hupmobile
1938 Ford

1939 Pakard
1940 mercury
1941 Plymouth
1942 Lincoln
1943 Nash
1944 Wilys Jeep
1945 DeSoto
1946 dodge
1947 Kaiser
1948 Ford
1949 Pontiac
1950 Chrysler

1951 Nash
1952 Plymouth
1953 Mercury
1954 Chrysler
1955 Lincoln
1956 Dodge

1957 DeSoto
1958 Ford Thunderbird
1959 Rambler
1960 Valiant
1961 Wilys
1962 Falcon

Again in 1963 … as in every signle year for 48 consecutive years

More people ride on Goodyear tires than on any other kind

Goodyear

Source: 1963 Ward’s Automotive Yearbook

1963 Pittsburgh Plate Glass (PPG) advertisement

How will you use glass in 1982′s cars?

We don’t know for sure, but our research scientists have their eyes on the future. Over 500 of them… at our Glass Research Centers… are continually looking for ways to make auto glass stronger, safer, more adaptable to bending, and more resistant to weather and abrasion.

Grueling pressure, temperature and stress tests are made on auto glass so that tomorrow’s cars will meet the most demanding performance, as well as aesthetic requirements. If you wish, our auto glass engineers will be glad to work with you on your current and future automotive engineering projects.

Write or come see us at Pittsburgh Plate Glass Company. 3016 John C. Lodge Expressway, Detroit 2, Michigan.

Pittsburgh Plate Glass Company

Paints – Glass – Chemicals – Fiber Glass
In Canada: Canadian Pittsburgh Industries Limited

Source: 1963 Ward’s Automotive Yearbook

1963 Pontiacs advertisement

Selling 1963 Pontiacs may not be the happiest job on earth…but it comes close!

Maybe selling new Pontiacs isn’t quite as much fun as playing Santa Claus, but the jobs do have a lot in common. Happy people…pleasant surprises…and sparkling new beauty are associated with both. On the other hand, maybe the Pontiac dealer’s job is just a little bit better. After all, his season is so much longer!

Pontiac Motor Division – General Motors Corporation

Source: 1963 Ward’s Automotive Yearbook

1963 Studebaker Advertisement

It’s one company that offers dealers a price spectrum from the $4000 range to America’s lowest-price V8, and Sixes even lower.

It’s one company that offers dealers the saleable safety of caliper disk brakes for all models, plus factory installed seat belts as a delete option.

It’s one company that offers dealers the unique wagon-convertible. the slide-open roof Wagonaire. It’s the world’s most useful wagon.

Want to enjoy the advantages that come from working with an independent company, which offers a world of freedom for individual action?

Studebaker Corporation

Write, call or wire collect to L. E. Minkel, Vice President of Marketing, Studebaker Corporation, South Bend 27, Indiana

Source: 1963 Ward’s Automotive Yearbook
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1963 Plymouth Valiant advertisement

Plymouth and Valiant don’t just stand there.
They do things.

Plymouth owners like the things Plymouth does. They like the way a Plymouth Fury won 8 of 10 events from a Ford Galaxie 500 and a Chevrolet Impala V-8 in a test made at Plymouth’s request my nationwide Consumer Testing Institute. You’ll like Plymouth. the car that does everything… beautifully. Plymouth’s on the move!

Valiant is the best all-around compact anybody has come up with yet! 3600 drivers tested leading compacts under supervision of the same testing company. 74.5% selected Valiant “best all-around value!” Plymouth and Valiant each carry America’s longest and best new-car warranty – 5 years or 50,000 miles* See your Plymouth-Valiant Dealer.

* Your Authorized Plymouth-Valiant Dealer’s Warranty against defects in material and workmanship on 1963 cars has been expanded to include replacement or repairs, without charge for required parts or labor, for 5 years or 50,000 miles, whichever comes first, on the engine block, head and internal parts; transmission case and internal parts (excluding manual clutch); torque converter, drive shaft, universal joints (excluding dust covers), rear axle and differential, and rear wheel bearings, provided the vehicle has been serviced at reasonable intervals according to the Plymouth-Valiant Certified Car Care schedules.

Plymouth Division Chrysler Motors Corporation

1963 Jeep Wagoneer advertisement

Growing…
Growing…
Growing…

‘Jeep’ Wagoneer sales are growing into the biggest success story in ‘Jeep” history!

Instant best-sellers – that’s the only way to describe the remarkable new ‘Jeep’ Wagoneer! Off to a flying start last November, Wagoneer sales have been growing ever since, contributing substantially to the over-all retail sales increase of the complete line of ‘Jeep’ vehicles.

But then that’s only to be expected. For the Wagoneer is unique. Not only does it have ‘jeep” toughness and 4-wheel drive traction, it also offers real passenger car styling, comfort, speed and performance. Even automatic transmission*! The Wagoneer has the most usable cargo space… both high and wide. It’s a unique combination that’s proving popular everywhere!

And the Wagoneer has a great new running mate- the handsome 4WD Gladiator truck series. These two quick-selling newcomers – plus the rest of the famous ‘Jeep’ line – now make the ‘Jeep’ dealer even more the unchallenged leader in the growing 4-wheel drive market.

That ‘Jeep’ dealer could be you! Write today for ‘Jeep” franchise details to: James Beattie, Jr. Vice President – Marketing, KAISER Jeep CORPORATION, Toledo 1, Ohio.

*Optional in the ‘Jeep’ Wagoneer and Gladiator – and in no other 4WD vehicle!