1980 Datsun Truck advertisement

Introducing the Datsun of 4-Wheel Drive

Source: 1980 Mechanix Illustrated

1961 Ford Industrial Engines and Power Units ad

“Dependable Ford Diesels..truly modern…truly economical!”

Source: 1961 Automotive Industries

1961 Fram Oil Filter advertisement

“When motor oil flows through this new Fram “Wear-Guard” Oil Filter up tp 40% more engine-killing sludge is trapped!”

Source: 1961 Automotive Industries

1961 Purolator Oil Filter advertisement

Being more environmentally friendly, I wonder if cartridge oil filters will ever make a comeback

Source: 1961 Automotive Industries

1939 Willys-Overland advertisement

“Quality and Performance plus Unrivaled Economy
give triple sales appeal to Willys-Overland”

“Watch Willys Go Places!”

Source: 1939 Ward’s Automotive Yearbook

1966 Ford Trucks Six Cylinder advertisement

Our new Sixes are messing up the Ford V-8 image!
Great!

For years “Ford V-8″ has meant powerful performance. Smooth. Responsive.
It still does.
But today Ford pickups offer another way to get great performance. You get it in our new Sixes. Seven main bearings give them a smoothness you expect only in V-8’s . They retain the economy you look for in a Six, yet their size and power (up to 300-cu. in. and 170hp) put them squarely in the V-8 capability class.
If our new Sixes challenge the Ford V-8 image, that’s alright with us.
Who cares about cylinder count? The important thing is the pep and response and smoothness you get in an engine. And you get it with either a Ford Six or Ford V-8.

Our smoothness in engines is matched by smoothness in ride. Ford’s Twin-I-Beam suspension sees to that. Two front axles work independently to absorb road shocks. At the same time, they hold wheel alignment and reduce tire wear.

Big…powerful…economical…smooth?
Somehow we kind of like this image.

Ford/66

Source: Mechanix Illustrated

1980 Ford Bronco advertisement

“Introducing 1980 Ford Bronco
A new advance in family 4-wheelers.”

“Best V-8 Estimated MPG
15 MPG EPA EST*

Optional 5.0L (302 CID)
V-8 with automatic transmission.

*Compare this estimate with others. Your mileage may differ depending on speed, distance and weather. California excluded.”

Source: 1980 Mechanix Illustrated

1939 Studebaker advertisement

Studebaker craftsmanship makes Studebaker cars easier to sell

Source: 1939 Ward’s Automotive Year Book

1939 Libbey Owens Ford Safety Plate Glass advertisement

Now motorists can see better with greater comfort and safety.
Replace with Libbey – Owens – Ford Hi-Test Safety Plate Glass advertisement

Source: 1939 Ward’s Automotive Year Book

1939 REO Motor Car Company advertisement

REO enters the 1940 production year with the experience of a third of a century going into every vehicle which moves of its assembly line.

RE’s 33 years of pioneering are climaxed by the production of a truck containing features of design far in advance of the industry

• The Speed Wagon is famed the world over for dependability.
• The Flying Cloud line of buses is becoming increasingly important in transit and cross country operation.

For 1940 and on, REO will continue to quicken the pulse of business and industry throughout the world by meeting every transportation need – better!

Source: 1939 Mechanix Illustrated