At 60mph, the guilder registers a quiet decibels on General Radio Company’s sound level meter.

Earthbound Ford LTD at 60 mph registers an even quieter 65 decibels.

At 60 mph this 1973 Ford rode quieter than an airborne glider.

1973 Ford LTD 2-door Brougham shown above with optional sidewall tires, deluxe wheel covers, deluxe bumper group and vinyl roof.

In a test held at Lake Elsinore in Southern California, his 1973 Ford LTD actually road quieter than an engine-less glider. You’d expect a car that rides that quiet to be well made in every sense of the word.
The ’73 LTD features a strong frame, a new suspension geometry and computer tuned body mounts. All are important functions in LTD’s quiet, luxurious ride.
Outside, the LTD has been completely restyled for 1973. There are power front disc brakes, power steering and automatic Transmission. All standard.
And you have the option to personalize yorr LTD with such items as power sun-roof and the new Power Vent Window.
See the beautiful ’73 LD at your Ford Dealers now.
FORD LTD
Ford Division
ROAD TEST names Ford LTD “1973 Car of the Year”

Source: 1973 Road Test
Courtesy of MercuryStuff.com

Power-Lift Windows. Ford is the only car in its field with push-button control of all four side windows! Fordomatic Drive. It’s the only “automatic” in Ford’s field that combines torque converter smoothness and the “Go” of an automatic intermediate Gear!

Five Power Assists that take the “drive” out of driving the ’54 Ford

With all the power assists you’d expect to find only in the costliest cars, the ’54 Ford really puts the fin in and takes the work out of driving.
Yet power assists only begin to tell Ford’s fine-car story! Ford offers a choice of new engines, too: a new 130-h.p. Y-Block V-8 and 114-h.p. I-block Six. Both are low-friction, deep-block engines which deliver increased “go” and greater gas savings. And you ride and steer easier with revolutionary new Ball-Joint Front Suspension.
Whatever your tastes and requirements may be, you’ll find a Ford model that truly “belongs”… in your family, and whatever you may drive.
Your Ford Dealer cordially invites you to Test Drive the ’54 FORD
Master-Guide Power Steering.
It does up to 75% of steering work yet leaves you with natural steering “feel” on straightways.
4-way Power Seat. It’s the only power sear in Ford’s field that goes up and down as well as forward and back at the touch f convenient controls. Swift Sure Power Brakes. They reduce the effort of braking by up to one-third… a real convenience in traffic that helps you stay relaxed while driving.
Power assists optional and extra costs.

Source: Unknown

Courtesy: MercuryStuff.com