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The BMW 2002 is practical, roomy and economical.
But in spite of all that it isn’t boring.

Most cars simply are not built to preform in such a way that driving becomes an end – not merely a means of getting somewhere.

The BMW, on the other hand, is.

If a single generalization could be made to describe all BMW automobiles, it would be that each is a unique combination not only of the refined luxury you’d expect in a costly European car, but also of the extraordinary performance you’d expect only in a sports car.

What is it that makes a car so impressive that – for six years running – the readers of Car & Driver magazine voted it “The Best Sports Sedan in the World”?

Technically, the 2002 is a combination of an exceptionally responsive 2-liter engine, legendary suspension, unusually reliable performance, innovative safety features, efficient user of fuel and practical use of space.

But, in truth, the 2002 is as much a product of a state of mind about building cars as the certain way it preforms.
In an age of mass-produced status symbols, marketing geniuses and styling breakthroughs, the engineers at BMW concentrate on building the best driving machines it is physically and technically possible to build.

If the thought of owning such a car intrigues you, we suggest you aquatint yourself with your BMW dealer. And make an appointment for a test drive.

The ultimate driving machine.

Bavarian Motor Works, Munich, Germany.

1975 BMW of North America, Inc.

Source: Car and Driver, 1975

Montvale, N.J. 07645 and 12541 Beatrrice St. Los Angeles, Calif. 90066. Contact your nearest BMW dealer for further information. Convenient overseas delivery plan available.

Add the reflexes of electronic fuel injection to the agility of front-wheel drive and you’ve got one hell of a machine.
Introducing the Renault 17 Sports Coupe

Either refinement alone would make for a markedly better sports coupe. Together they knock the competition on its..ear.
The Bosch fuel injection system takes continuous readings on variables like engine temperature, intake manifold pressure and r.p.m.’s, and feeds the data into a 220 component electronic “brain”.
The net result is a fantastically responsive gas pedal. Immediate. Unbalky. As advanced as the car it propels. If fuel injection is a better way to make an engine go, front-wheel drive is a better way to make a car go. Front-wheel drive allows our Sports Coupe to gobble up curves, ignore crosswinds, and sneer at ice and snow.
It also comes packed with these standard features:
4-on-the-floor gear box, rack-and-pinion steering, steel-belted radials, OHV hemi-head engine (0-60 in 10.7), disc brakes all around, tachometer, electric windows, molded bucket seats, carpeting, and tinted glass. We could go on. $4,175*

RENAULT
World’s largest producer f front-wheel drive cars.
*Suggested price P.O.E Slightly higher on the West Coast. Freight, taxes, options and preparation additional. Renault, Inc, 100 Sylvan Avenue. Englewood Cliffs, NJ 07632

Source: 1973 Road Test