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Take a look at the best-liked Cadillac of all time!

There’s no question about it – America has fallen in love with this one.

It’s the Cadillac car of 1963 – and it is already attracting more attention – and more owners – than any other motor car in Cadillac history. And to be perfectly honest, we aren’t a bit surprised.

You see good news about cars travels fast. And the news about Cadillac has never been better … nor its owners more vocal.

Give a new Cadillac owner half a minute and he’ll point our why he likes the new Cadillac look. Clean. Majestic. Substantial. Elegant.

Give him a full minute and he’ll talk about the car’s new luxury and about the incredible range of models, colors and interiors.

And he’ll describe to his friends all of Cadillac’s engineering advances. A smoother, quieter engine. And exclusive new true-center drive line. A triple braking system.

We’re glad our owners are demonstrative. For it is their enthusiasm that has earned Cadillac its enviable reputation.

Just as demonstrative about the new Cadillac are its dealers and salesmen.

Following a record year in 1962, they are looking forward to an even more confident, more rewarding future with the “car of cars” in 1963. It is an opportunity unique in the luxury field, for never before has a car in Cadillac’s price class achieved such outstanding sales success.

Cadillac Motor Car Division – General Motors Corporation

Source: 1963 Ward’s Automotive Yearbook

Buick Motor Division, General Motors Corporation

Welcome Home. All is Forgiven.

In the past three or four years, Americans have bought 5,559,397 “compact-compacts.” Some were foreign cars. Many were U.S. Names.

Research can give you a long list of reasons why people bought these little cars: economy, convenience, fun, “be the first on the block,” etc.

But judging from what our dealers tell us, it’s clear right now that thousands have had their fling with the “compact-compact”… and are ready to come back to a motor car with room, comfort, quality, lasting value, and dealer-service facilities to match. In short, all the tings that have made American motor cars the envy of the world.

This judgment is based on the fact that one of our cars… the happy medium-size Buick Special… is the subject of the most sensational automobile success story in years. Special provides the disillusioned “compact-compact” owner the ideal place to come home to. Here’s America’s only passenger V-6 for great economy and performance on regular gas (and there’s a high-stepping, economy aluminum V-8. too). Here is a very happy styling. Plenty of room for six passengers. And let’s face it… the pride and pleasure of owning a quality Buick car.

Buick dealers are very tolerant fellows. they don’t care what language a little care speaks… they’re accepting thousands of them for trade-ups to the Special. They’re also very happy fellows. Who wouldn’t be? Fine quality product… customer confidence… soaring sales… any wonder the Buick franchise is considered such a desirable selling arrangement?

When better automobiles are built, Buick will build them – Buick Special / Skylark / Wildcat / LeSaber / Electra 225 / Riviera

Source: Ward’s Automotive Yearbook