How Mercury’s Sales Records Can Put Money In Your Pocket

Mercury’s growth means you save when you buy. With a 480% increase in Mercurys on the road since 1946, Mercury dealers sell more cars per dealer than their competition. This higher volume means they have lower overhead expense per car sold, can give you a better deal – even on the Sun Valley shown above.
You save when you sell – The same features that make Mercury so popular now help keep it in big demand. You can command a better price when you eventually trade. Proof? Mercury consistently leads its class forr trade-in value accordng to independant national market reports of used-car prices.
It pays to own a Mercury. Its all-new 161-hp V-8 engine is one of the most efficient in our economy-famous history. You save as you drive. And you get new ball-joint front suspension for even easier handling. Better see your Mercury dealer for a trial drive.
Mercury Division – Ford Motor Company

Source: Unknown
Courtesy of Mercury Stuff

1963 Mercury advertisement

Mercury Comet
The lid’s off Comet
Comet offers two convertible. Shown, the bucket seat S-22 with the new Cyclone 260 V-8.

Mercury Meteor
Fleet!
For 63′, Meteor widens its line of low-priced cars with sparkling new hardtops and wagons.

Mercury Monterey – Monterey Custom – Marauder and S-55
New breezeway roof
Recessed rear window opens for Flo_through ventilation, stays clearer in rain or snow. Swept-back roof shades rear seats, increases headroom and rear visibility, adds distinction that is Mercury’s alone.

Source: 1963 Ward’s Automotive Yearbook